Keds x Rifle Paper Co

Project

Keds is a hundred-year-old brand known for its canvas sneakers. Recently, it’s been taking the concept of “canvas” literally. In February, Keds released a collection of shoes printed with elaborate floral patterns painted by Anna Bond, the founder of the wildly popular stationary brand Rifle Paper Company. Those shoes sold out in 24 hours on both Keds.com and Rifle’s e-commerce website

DH Paper Art  was commissioned by Keds Malaysia for the Keds x Rifle Paper Co instore and VM installation. Work was executed in four (4) of their major stores in the city centre

Brief: Incorporating brand colours and inspiration from the Rifle Paper Co print elements to create a visually impactful paper sculptures to accompany and complement product displays

Story: The main challenge was to bring life to the paper flower installation to match Rifle Paper Co branding. Extracting elements from the campaign and to bring it to life was a major challenge for the creative and production team

Year : 2019

Photography : Rudy Rozaidi

Client : RSH Malaysia

Material : 270gsm specially printed ivory paper, specialty papers, foam core, double-sided tape, archival glue

DH Paper Art c/o DH Artful Decor Sdn Bhd (1202735M) . G33 Oasis Village Oasis Square, Jalan PJU1A/7A, Ara Damansara, 47301 Petaling Jaya, Selangor Darul Ehsan, West Malaysia