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Keds x Rifle Paper Co

Project

Keds is a hundred-year-old brand known for its canvas sneakers. Recently, it’s been taking the concept of “canvas” literally. In February, Keds released a collection of shoes printed with elaborate floral patterns painted by Anna Bond, the founder of the wildly popular stationary brand Rifle Paper Company. Those shoes sold out in 24 hours on both Keds.com and Rifle’s e-commerce website
the rifle paper co x kids dh paper art.j
Ked Rifle Paper Co x DH Paper Art.jpg
Ked Rifle Paper Co x DH Paper Art.jpg
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the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art_e
the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art_e
the rifle paper co x kids dh paper art.j
Village Grocer Paper Flowers DH Paper Ar
Village Grocer Paper Flowers DH Paper Ar
the rifle paper co x kids dh paper art_e
the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art.j
the rifle paper co x kids dh paper art_e
the rifle paper co x kids dh paper art.j

DH Paper Art  was commissioned by Keds Malaysia for the Keds x Rifle Paper Co instore and VM installation. Work was executed in four (4) of their major stores in the city centre

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Brief: Incorporating brand colours and inspiration from the Rifle Paper Co print elements to create a visually impactful paper sculptures to accompany and complement product displays

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Story: The main challenge was to bring life to the paper flower installation to match Rifle Paper Co branding. Extracting elements from the campaign and to bring it to life was a major challenge for the creative and production team

the rifle paper co x kids dh paper art.j

Year : 2019

Photography : Rudy Rozaidi

Client : RSH Malaysia

Material : 270gsm specially printed ivory paper, specialty papers, foam core, double-sided tape, archival glue

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